UNDERSTANDING THE CONCEPT OF COPYWRITING

Copywriting is generally defined as an act or occupation of writing text for the purpose of advertising or other forms of marketing.

This is a very true and nice definition, but copywriting is not only about writing text for the purpose of advertisement, it’s also the ability for your written text to persuade someone about what you are selling or marketing, even to the point of them exchanging their hard-earned money for your products or services.

When I began my copywriting career, I gave in a lot of thought to the persuading part of copywriting. How I could convince someone to take an action, maybe, buy a product. I mean, I’m not in their mind to know what they like and dislike, what they really want, what best possible words do they like to hear, how I can combine these words to convince them to take action. For a product or service that could be a WANT, but not a NEED, how could I possibly persuade them to acquire their wants in a short period of time with written words. It was a very doubtful thought, because it was looking very impossible.

But here’s something very interesting about writing persuasive copies for your target audiences — It’s simple. Just be simple!

How possible can a wordy copy persuade someone to take action? Not possible. Just imagine you viewing this article and all you are reading is “Apparently, the possible factuality about logical copywriting is obviously the application of unadorned terms”. You would definitely slide pass it, because to understand the message I’m giving out, you will need a dictionary. And who uses dictionary to read a piece of article. This is why simplicity matters most in copywriting.

Most writers make the mistake of writing a copy, an article or content without actually understanding their readers and also trying to see things in the reader’s own point of view, more like putting yourself in your reader’s shoe.

For a very effective copy to be written, you need to understand that people do have certain questions raised in their minds when reading about a product or service. Questions like; How authentic is it? What are the advantages of it? Of what value will it add to me if I acquire it? How credible is it? What are the possible report from those who have used it? Is there a trial period? How can I acquire it? These questions come up in their minds because they will have to exchange their hard-earned money for it and they need to be certain of what they are about to buy. And Yes, they have every right to think like this.

So as a persuasive copywriter, your duty is to raise these possible questions and also give an answer to them in your copy to give your readers some sense of certainty while reading it. Now, if you can’t proof to your readers how worthy your product or service is, they will doubt you, even though your copy is very interesting.

There are lots of tips and strategies to deliver a great copy, but having these few tips in your mind when writing a sales or a promotional copy could get you into another level of rapid sales of products and services.

Consistency in practice is the greatest key to effective copywriting.

Cheers!