THE POWER OF WORDS



Is this even real? how does words have power? A biologist could say isn’t it just bringing air from the lungs to the larynx (respiration), where the vocal cord may be held open to allow the air to pass through or may vibrate to make a sound?



Yes, this is true. That’s the principle of speaking



But what we speak out, the words that comes out during these vibration are very crucial



Even in the bible, God spoke the world into being, by the power of His words. You can imagine how powerful it could be.



Let me explain all these,



The words that comes out of our mouth in our day to day lives has an effect on us and people around us, either positively or negatively.



Our words can build or destroy, it can bring peace or start a war. Let’s take for instance, the Russia -Ukraine conflict, it all began with words said to Russian commanders by President Putin just for action to take place.



You see how powerful our words are?



In this context, I’m talking about the use of written words to improve your business.



You probably asking how possible is this? It’s very possible.



Do you remember ever reading an article, (in a magazine, newspaper or even a direct mail) and you were committed and compelled to read it to the very end? And every point made in the article was true, and you were concurring to it, with a “Yes!”, sometimes even say it aloud, as if you were having a conversation with someone? That is the effect, the power of combined words, thought in an exclusive way to produce a very meaningful and compelling sentences.



These are the kind of features your website, social media platform, and sales letters should possess to grow your sales, so a huge return on sales can be obtained. For the big boys in the market (large-scale business), they acknowledge the importance of leveraging the selling power of words to attract their prospect, compel them and encourage their existing customers, about their products and its uniqueness from its competitors and benefits to their customers.



It’s necessary that all business owners (both large and small-scale businesses) acknowledge these great selling power and key into it. Incase you do need help in copywriting for sales letter, newsletter, direct mail or content writing for your websites. I do write copy that help grow sales. You could notify me. I’ll be happy to help you out.



Cheers!